On July 3, a gentleman named Zack “Danger” Brown decided to try his hand at funding a lifelong dream. Seemingly (extremely) strapped for cash and desperate to “live the dream,” he resorted to crowdsourcing on the popular website Kickstarter.com, best known as the place where people like Zach Braff and LeVar Burton go to finance pet projects like “Another Movie With a Shins Soundtrack” and “Reading Rainbow: First Blood.”
This was to be the GREATEST AMERICAN POTATO SALAD OF ALL TIIIIIMESSS.
Zack Brown’s dream was small. He simply wanted to try making a potato salad.
But the internet, a place full of smarty-ironical-pants, decided to dream bigger for him. This would be no simple bowl of heavenly Idaho potatoes mashed in condiments and weird things grandmas eat, like eggs or relish. This was to be the GREATEST AMERICAN POTATO SALAD OF ALL TIIIIIMESSS.
And just like that, before he knew it, Zack “Danger” Brown, “Man With a Dream of Having a Spare 10 Bucks for Potato Salad,” had raised $100 for the love of summer barbecue side dishes. By the end of his first day of fundraising, his story was picked up by CNET.com. He agreed to maybe add some dill to the dish.
On the second day, right at the $3,000 mark, Brown did an AMA (Ask Me Anything) interview about his project on Reddit.com and was featured on Buzzfeed.com. And that’s when the cash really started flying.
As of this writing, his $10 potato project has netted nearly 70 G’s in donations, and the donation time period does not expire until August 2. By then, Zack Brown may actually buy Idaho.
Despite his plans to use the great influx of donations to turn this tater salad into a fancy live event to be broadcast on the internet for all to see, Zack Brown is not without his detractors. Kickstarter’s terms effectively prohibit anyone from donating excess funds raised to any charity. Donations must be used as agreed to.
This means Zack Brown is obliged to spend all his potato salad money – all $69,000+ of it – ON things related to potato salad.
Zack Brown is obliged to spend all his potato salad money – all $69,000+ of it – ON things related to potato salad.
Would the money be better used at a food pantry? Shit yes, but no can do. And yes, while we all collectively cringe at the thought of the knockoff Kickstarter projects his success will likely spawn, there is absolutely nothing wrong in finding a little joy in the small things in life. Like potato salads. Or chiseled, blue-eyed mugshots. Or pregnant girl fights on YouTube.
I’m just saying: Don’t knock the guy because you didn’t think of it first. The world is a harsh place, guys. Squeeze out the joy where you can find it.
Now how about some delicious, mellow, yellow potato salad?