The Advocate is laying the groundwork to begin printing a New Orleans edition featuring little sugar-glazed pies in the wake of last week’s catastrophic fire at the Hubig’s Pie factory.
The new daily edition will be nothing but photos of – and stories about – pies reminiscent of the much beloved Hubig’s Pies, said Richard Manship, president and CEO of Capital City Press.
“It will essentially be like the Food section on steroids. Sweet, flaky, delectable little steroids,” he continued.
News of the 90-year-old building’s demise spread like wildfire across South Louisiana and was met with dismay and sadness. People desperate for one last taste of the New Orleans tradition emptied grocery shelves within hours.
“It will essentially be like the Food section on steroids. Sweet, flaky, delectable little steroids.”
“From the moment that they said the Hubig’s Pie bakery was a total loss, we thought there would be tremendous opportunities for The Advocate to fill a void the blaze created,” Manship said.
Reaction to The Advocate’s plans in the Crescent City was somewhat tepid.
When asked about the new pie edition, French Quarter resident Alan Freiburg said, “I guess it’s better than nothing.”